FIRST THINGS FIRST: WHAT IS CORPORATE GIFTING?

Corporate gifting is really just using a gift to say something on behalf of your business.

Thanks for a great year. We appreciate the referral. Nice work. Congrats on the new house. Thanks for answering all of our emails.

It doesn't require a corporate office or 500 names on a spreadsheet. If you're sending a gift because of a professional relationship, congratulations. You're corporate gifting.

SHOULD YOU BE CORPORATE GIFTING?

Maybe. You certainly don't have to send gifts just because the holidays rolled around.

But think about the people who helped make your year what it was. If there’s someone on the other end of a business relationship worth thanking, recognizing or celebrating, that’s a pretty good reason to send something.

• Business owners thanking employees, clients, or vendors
• Managers recognizing their team
• Realtors and loan officers thanking clients and referral partners
• Consultants, freelancers and agencies showing appreciation to clients
• Sales teams recognizing important accounts or building relationships with potential clients.

And it doesn't have to be a huge list. Five important relationships count just as much as fifty.

In a Business.com survey of more than 1,500 professionals, 46% of recipients said receiving a year-end gift from a vendor made them more likely to continue working together.

OKAY. YOU'RE SENDING GIFTS. NOW WHAT?

Step 1: Make the list

Don't start with the gift. Start with the people.

Chances are, you already have the beginnings of a list. Check your CRM, ask HR for an employee list, or even scroll through your inbox.

Then group people into a few buckets. Your 25-person team might be one. Regular clients another. The five people responsible for a very good year might be another.

You don't need 40 completely different gifts. Group recipients by budget and send everyone in that group the same thing, then customize a few gifts if you'd like.

One thing to keep in mind: All wine recipients must be 21 or older, and someone 21+ must be available to sign for the delivery.

Need a template? Download ours.

Step 2: Set the budget before you pick the gift

There is no magic number you're supposed to spend. General corporate gifting recommendations vary pretty widely, but these ranges can give you somewhere to start:

Have your list and budget ready? Get a quote!

Step 3: Pick a gift people actually want

We happen to have a suggestion.

Wine works well as a business gift for a pretty simple reason: people know what to do with it. Open it with dinner. Bring it to a party. Put it on the holiday table. It feels celebratory without needing a company logo printed across it. 

And it's okay if you don't know their favorite wine. Just pick something broadly appealing. At Rosenblum Cellars, you can choose from single bottles or ready-to-gift bundles at different price points.

Then make it feel like a gift. Add a gift box and personal message, or upgrade to a greeting card instead of having your message printed on the packing slip.

• Gifting bundles and gift boxes

• The Rosenblum wine shop

• Gift Cards

Step 4: Work with a company that actually does corporate gifting

Look for a company that can ship to multiple addresses, personalize messages, work within different budgets, and help with shipping and timing. And, most importantly, make sure there's an actual person you can call with questions.

At Rosenblum Cellars, our online gifting tool lets you send different gifts to different people in one order. Build your list, add your recipients, choose their gifts, and check out once.

Got a bigger list? Tell us how many people you're gifting to, what you'd like to spend and where everything needs to go.

Get a quote →

MAKE YOUR LIFE EASIER WITH THESE TIPS

1. Don’t wait until the week before the holidays.

We’ll be realistic with you. Corporate gifting can be simple, especially with our help, but it does take a little time. You need addresses. And budgets. Somebody will have moved. And carrier delays are just part of November and December.

Give yourself a few weeks to gather addresses, get approvals, and sort out delivery.

2. Ship to office addresses whenever possible.

People travel during the holidays, and wine deliveries require a signature from someone 21 or older. A staffed business address can mean fewer missed deliveries and returns.

3. Give the recipient a heads-up.

You don't have to ruin the surprise. A simple “Keep an eye out, we sent a little something your way” is perfect.

While you're at it, confirm their shipping address and phone number. Carriers may need to reach them for a gate code or delivery instructions.

4. Bigger lists can mean bigger savings.

If your gifting list is growing, that can actually work in your favor. Rosenblum volume discounts start at 10 recipients and increase as your order grows. Before you start cutting names to stay on budget, talk to us.